What is an important tool to make music videos popular? Popular music videos include sexual contents, which stimulate viewers’ sexual desires. In Dreamworld 3, a film, Kenneth Burke introduces that women’s bodies are the product for selling music videos; music videos use women’s bodies to stimulate male viewers’ sexual desires. Especially, music videos of rap musicians often contain the images of women with bikini, under wear, or other tight close that fascinate male viewers to watch. These females dance, sing, or have a sexual relationship with males. By knowing that males’ desires are to see women’s naked bodies, music videos contain the scenes that women expose their bodies to encourage males viewers to repeatedly watch music videos. Burke points out that music videos include incongruous contents, which lead viewers to moral destruction. The film presents the strategies of construction of femininity, pornographic imagination, and masculinity and control in music videos.
In constructing femininity, Burke presents that the most important aspect of women is sexuality Dreamworlds. Women in the videos represent the creatures that always desire to have sex; therefore, they always need men as partners of having sex. If men are absent, these sexual maniac women need to have substitutions of men to satisfy their sexual desires. Once women are stimulated their sexual desires, they expose their bodies and approach to men even in public places, such as a public bathroom, parking lot, and office; they become careless about what appropriate places to expose their bodies once they are aroused their sexual desires. Women are representations of sexuality in music videos.
Second, Burke explains that pornographic imaginations of women play major roles in Dreamworlds, especially in rap and hip hop. In the music videos, women face their hips to the camera and shake the hips in front of men’s faces. Men look and spank their hips. The images define men’s pornographic imaginations, thinking about women only as tools to satisfy men’s sexual desires. In a scene in music videos, a woman’s hips are used to swipe a credit card. The scene signifies that women allow having sex with men for money. Throwing money at lower half of women’s bodies describes the world of prostitution and strip. Men black males appear in the pornographic scenes and touch women’s bodies. The scenes create the wrong image that these black men are the representations of typical African American men in the real world. Pornographic imaginations are used in many rap and hip hop music videos and influence viewers’ senses of morality.
Finally, Burke tells masculinity and control are a major title in Dreamworlds. In a music video, Justin Timberlake follows Britney Spears, breaks into her house, and watches the young woman takes a shower. The scene defines the stalking and domestic abuse in real world that men cannot accept women’s rejections and controls women to satisfy men’s desire. Carrying women like children, pushing them to the side, slamming them against the wall, holding them on the floor, spanking and slapping them, and pouring water and alcohol on their bodies, men in Dreamworlds approach women with their physical strengths. In Dreamworlds, women never say no to men’s sexual demand and welcome masculine aggression.
Women’s bodies are products to make music videos popular. Incongruous contents in music videos influence actual world. During Puerto Rican parade in NYC, Many women were sexually assaulted by the men in the parade. The men stripped the women’s clothes, touched their bodies, and poured water over their bodies. The scenes in the parade look familiar from music videos. The music videos let men think that all the women always desire to have sex and obey to men’s sexual demands; however, women in the real world are different. The women receive mental damage by being sexually abused. Music videos become the great source of the moral collapse in society.
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