Wendy's Is Coming Back to Japan!

Japan is excited for Wendy's return after it closed down in 2009. The title of an article reads, "The Taste of Wendy's Is Coming Back!" When I saw the title, I realized that fast foods are still considered fancy, fashionable foods in Japan like how Americans think about Sushi. In Japan, fast foods, such as McDonald's, Burger King, and Wendy's are called "junk food." If you ask Japanese, especially, young people, about their favorite foods, you will hear that a lot of people say "junk food." Junk means anything that is regarded as worthless, meaningless, or contemptible. In other word, it means "trash." Without knowing what junk means, young Japanese often say, "Hey, let's go get some junk foods!" They think junk is cool word because it sounds English! That explains enough why they love to say "junk foods" are my favorite. 


What about the taste? "Junk food" may taste like "junk" in America because we eat fast foods as many times as to make us feel sick. But in Japan, people mainly eat Japanese foods, which are not hamburgers and french fries. Therefore, going to one of a few Americanized fast food restaurants in their neighbor once a month is an exciting moment. People in Japan are not yet sick of the tastes of grease, cheap American cheese, and ketchup. They are still big funs of the "Junk Foods." If you are thinking of running food business in Japan, you should name it "King of Junk Food," so that people will like the name and come to the restaurant.