What is a blog? Most people would say, “It’s an online-journal.” Blogs are also the place, where people can say something that they cannot easily say in front of others. For example, Lindsay Lohan writes about her thoughts about her father in her blog that “he cheated on my mother and that really sucks.” Lohan expresses her feeling toward her father that she cannot easily say in front of audience and mass communications. The example tells that people do not need to worry about others’ reactions of what they say while writing on their blogs because a computer is the only one that is standing in front of them.
Then, what is the role of a blog in the today’s media? A blog is no longer just “an online-journal” but a powerful mediated tool to influence the society. Robert W. Bly tells, “I can’t deny the effectiveness of blogging for marketing and self-promotion.” Bly says, “Many writers have either gotten book deals or made their books bestsellers as a result of their blogs.” In the worlds of entertainment, business, and politics, blogs have functioned as a bridge between the media and people.
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